Member Testimonials
"At the 2007 Warrillow SMB Summit, I gained insights into innovative ways to improve marketing to SMB organizations. Also, I benefited from meeting marketers at other companies or industries, as well as learning about how they succeeded. It was time well spent."
Stephen Lo
Senior Marketing Manager, Small & Medium Business
Microsoft Corporation
"I've found the Warrillow Summit to be a very unique gathering where at one event you can peer into the minds of the best and brightest SMB marketers and, through the panels, into the minds of real business owners. You can take away from the Summit as much as your brain, and note pad, will allow; the research and discussion topics are relevant, timely and actionable, and the variety of participants create learning and partnership opportunities that I've not experienced at any other marketing or industry event. After two days, I leave with a head full of ideas and writers cramp."
D. Mark Poole
Director of Business Products and Programs
Harland Clarke Printed Products
"I found the Chicago Summit a great chance to network with other Small Business vendors and marketers who really understand the customer's needs and expectations as we enter the web 2.0 world where the customer is in change of the end-to-end sales experience. I would definitely attend the next Warrillow Summit…"
Brad Schwai
Small Business eCommerce
Bank of America
"Lack of clarity is what makes addressing small businesses such a challenge. Clarity around what moves them, what turns them off, even how to find them. The Warrillow Summits, through access to our peers, actual SMBs, and Warrillow's research, really push the ball forward in providing that clarity for us."
Josh Zaretsky
Senior Manager, Small Business Strategy
Cisco
"The Warrillow Summit is an excellent opportunity to interact with some of today's leading companies who focus on the small business segment. The Summit's rich content draws attendees who set industry trends and standards creating tremendous networking opportunities."
Denise Hopkins
Vice President, Marketing and Product Development
Experian Marketing Information Services
"The Warrillow Summit is an invaluable event for anyone wanting to improve their ability to market to small businesses. The great value in the Summit is the sharing of information between all the participants. It is great to share successes (and failures) so that everyone can learn and apply what makes sense for their company's situation."
Todd Strohl
Group Manager, Small Business Manager
Sprint
"Attending Warrillow conferences gives me the opportunity to immerse myself with other Sr. Marketing professionals addressing the same issues in trying to
acquire and grow relationships with small business customers. I find I leave the conferences with new and actionable thoughts, resources, and contacts."
Todd Daum
Vice President, B2B Marketing
Yahoo!
"Warrillow Summit events provide value far beyond the agenda content delivery. Having said that...the content always sparks intellectual and philosophical
debate. To me, the real value is derived through the common goal the membership has. As we all try to understand how to connect with small business in a way
that provides value to both customers and our business, the Summit provides a forum to connect with people internal and external to our own businesses. Learning
from others, and creating internal understanding regarding the challenge of the small business market has tremendous value. I think many organizations have
awareness regarding the small business opportunity, but few have understanding. Warrillow Summit events are outstanding opportunities to build internal
understanding through content and the people you meet in an atmosphere that is focused at enabling understanding."
Bill McKeeman
GM, Small Business Markets
Grand & Toy
"Warrillow Summit provides a great forum to share, learn, and debate what's resonating or not in the small business marketplace all the
while networking with the leading providers in the space."
Todd M Oberstein
Director, OPEN Savings
OPEN from American Express
"It was great to explore innovative marketing approaches with other professionals serving small business owners."
Arial Friedman
Senior Manager, Industry Development & Marketing
OPEN from American Express(R)
"The Warrillow Summit is not only a great forum for learning about what's in the mind of a small business owner, but it is also an excellent networking and partnership opportunity. This event is about ideas and sharing those ideas for our mutual success."
Jason L. Ferrara
Vice President, Corporate Marketing
CareerBuilder.com
"The Warrillow conference is the only conference I have found where businesses specifically focused on providing products and services for SMBs congregate. It is a great conference for sharing insights with others serving SMBs and to stay in touch with the latest trends."
Eric S. Groves
Senior Vice President
Constant Contact
"The Warrillow Summit is something I’ve come to plan for my organization each year. It represents the best networking event opportunity I have seen amongst companies marketing
to and serving the small business segment. Each year, I establish new contacts, re-connect with old contacts, and learn new insights about the way others are approaching
this segment. I also appreciate the balance Warrillow brings between research and practical, actionable guidance – this is a rare find amongst consultants."
Lynn Castlevetro
Senior Director, Small Business Segment
AT&T Mobility Business Markets Group
"The Warrillow Summit is an incredible experience for any organization serious about reaching the Small Business Segment. From gathering first hand information from Small Business owners
in the panel sessions or at the lunches to networking with representatives from major Small Business Influencers to the social aspect of the event, the Warrillow Summit has been a valuable
event for Microsoft Small Business."
Ken Chang
Senior Manager, Business Development and Strategy
Microsoft Small Business Microsoft Corporation
"There is simply no other gathering place for small business marketers like the Warrillow Conference. The sessions are a great learning experience, the networking opportunity second
to none. The sessions provide the knowledge and the exhibitors provide the tools to attack this all-important market. I'll be back for a fifth year in a row!"
Bob LaPointe
President
Trendline Communications
"Like everybody, my time is very precious. I want to focus on the things that allow SurePayroll to remain the leader in online payroll. Each Summit that I have attended has been
worth the investment of my and my senior team’s time. It helps us to better understand and service small businesses – our only focus. "
Michael D. Alter
President
SurePayroll, Inc.
"The Warrillow Summit is a best-of-breed conference with exceptional content, meaningful Q&A and great networking opportunities all revolving around helping big brands market to small business."
Chris Hulse
VP, Strategic Sales
Business.com
"Last year's Warrillow Summit was a great event for myself and for ZoomInfo. The sessions well thought out, productive and informative, and I was pleased with the great face
time with sales and marketing decision makers from Fortune companies. The attendees were keenly focused on how their companies could penetrate the SMB market, so it was a perfect venue
for ZoomInfo to network and exhibit at."
Michael Souza
VP of Sales
ZoomInfo
"I've made it a point to arrange my schedule since 2003 to make it to the Summit each year ... it's the only event I've done that for."
Steven Aldrich
VP, Strategy and Innovation
Intuit Small Business Division
"The Warrillow Summit is much more than your typical event. Each year the agenda is developed with relevant, thought provoking content that attracts top executives from some of
the largest companies. In addition, the atmosphere is more conducive to building beneficial relationships with attendees, presenters and other sponsors. I have been very pleased
with our results from Warrillow Summit and once again it will be on the top of our event sponsorship list this year."
David Buffaloe
VP, Marketing
First Research, Inc.
"The Summit is a great opportunity to learn from best-in-class SMB marketers, those who study the SMB segment as well as Small Business Owners themselves. It gives you a
chance to reflect on your business and your strategies and identify ways to improve them."
Jason Ferrell
Senior Market Research Manager
Capital One
"I found the Warrillow Summit to be well suited for all the things I look for in maximizing my time and needs from such events. The Summit provided an outstanding platform for networking,
partnership development, and interaction with current strategic partners. It also provided excellent point of interest breakout sessions on various subject matters related to present and
future needs. Most of all, the Summit had a very positive “buzz” among everyone in attendance. Clearly on top of my list for future participation."
Randy McCullum
VP, Strategic Alliances
Administaff
